Straight answers

Honestly: meaningful ranking movement typically takes 3–6 months depending on competition and your site's starting point. What you'll see fast is work — your audit, strategy and first fixes ship within 15 days, and every month you'll see exactly what was delivered. Ads and Maps work can produce leads much sooner, which is why we often pair them with SEO.

Two reasons. First, no agency bureaucracy — no handovers between sales, account managers and juniors. Second, our agentic workflows: AI agents run the research, audits and drafting continuously under senior direction, so the heavy lifting happens at machine speed while a human reviews everything before it ships.

Google penalises low-quality content, however it's made — and rewards helpful content, however it's made. Our agents draft; a senior specialist with 15 years of experience edits, fact-checks and shapes everything for E-E-A-T before it publishes. Nothing goes live unreviewed. That's the difference between agentic SEO and someone pasting ChatGPT output.

A 10-minute screen recording, made personally for you: the deliverables shipped that month (checked against your written scope), your live ranking and traffic dashboards explained in plain English, every backlink placed with its URL, and the plan for next month. You can rewatch it and share it with your team.

They're two sides of the AI era. AEO (answer engine optimisation) makes your site readable and citable by AI engines like ChatGPT and Google AI Overviews — it's about being found. Agentic SEO uses AI agents to execute your SEO — research, write, publish, monitor — at machine speed. Most clients benefit from both.

No. Never have been in fifteen years. Everything is month to month. We keep clients by shipping the deliverables list and showing results on video — not by holding a contract over them.

No. Everything is done in-house in Melbourne. No offshoring, no white-labelling. In fact, other agencies hire us for their hardest SEO. The person you talk to in your strategy session is the person doing the work.

We're based in Melbourne but serve clients Australia-wide — Sydney, Brisbane, Adelaide, Perth, Hobart and regional areas. Video reporting and a written deliverables scope work brilliantly remotely.